![]() While online sales accounted for anywhere from 3 to 4 percent of the US grocery market in 2019, 1 Analysis triangulating data from multiple public sources, including Food Marketing Institute, Forrester, and Nielsen. Until relatively recently, the US grocery sector has remained sheltered from the forces of e-commerce for a couple of reasons: Most American shoppers still prefer to choose their own food (especially meat, produce, and other perishable goods), and few grocers have had the financial capacity to invest in the highly efficient, large-scale cold chains required to make home deliveries at a profit. Others are struggling, and some may disappear. Some grocers are learning from other retail sectors and countries, recognizing threats early, seizing opportunities, and catching a wave of profitable growth. ![]() Powerful trends, including new competitive pressures, technological advances, and evolving consumer attitudes and behaviors, will disrupt the grocery business from coast to coast in the next few years. Grocers have remained largely immune to digital disruption-until recently. ![]() In the past two decades, e-commerce has altered customer shopping behaviors and transformed the US retail landscape from brick and mortar to omnichannel.
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